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The greatest thing since ...
ttocsland
From the font of all knowledge:

"1928 – The Chillicothe Baking Company in Chillicothe, Missouri, USA, first produced sliced bread, advertised as "the greatest forward step in the baking industry since bread was wrapped", which then led to the popular phrase "the greatest thing since sliced bread"."

hmmm ...

s.

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The best thing since Chillicothe!

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